Guides: The questions businesses ask about AI search, answered.
How ChatGPT and the other assistants choose what to recommend, why a competitor gets named, what an audit covers, and whether your website can be read at all. Each answer draws on our published studies.
The questions
One page for each, the answer first.
How do we get recommended by ChatGPT?
What decides whether ChatGPT names you, and the order to work in.
Why does ChatGPT recommend our competitor?
The five reasons a competitor gets named in your place, and how to tell which one it is.
What is an AI search audit?
What an audit covers, how it is built, and what it is for.
Does ChatGPT recommend local businesses?
What the assistants do when a buyer asks where to buy, and what a local business needs to be named.
Is our website readable by AI?
The seven reasons an assistant cannot read a website, how to check each, and the fix.
The question map
What are your customers asking AI?
They ask ChatGPT what to buy and who to trust before they ever reach you. Type your website and see the questions they ask, and who AI names instead of you.
People ask AI things like
- Where can I try on running shoes in Dubai today?
- Which running shoes stay cool in very hot weather?
- How do I know my running shoe size?
Find what's worth changing next.
Bring the market, the product or the question. We'll start there.
Or start with the question map: see what your customers ask AI.