About Senpai.ai: A research and AI transformation company.
Senpai.ai helps businesses get found and recommended in AI search, and redesigns how their work gets done with AI. It started in 2025.
What Senpai.ai does
Two practices, one way of working.
Both start from evidence: what is actually happening, what matters commercially, what to change, and whether the change worked.
AI Search Optimization
AI Search Optimization is Senpai.ai's practice for businesses that want to be found and recommended in AI search: the answers that ChatGPT, Gemini, Perplexity and Google's AI Overviews give when a customer asks what to buy and who to trust. It includes SEO, and it is the work some call generative engine optimization (GEO), answer engine optimization (AEO) or AI SEO. It starts with an AI search audit of one market or category: what customers ask and decide, how AI and search answer, which competitors get recommended, and which sources those answers cite. A strategy and a ranked list of recommendations follow, then the SEO, content, source, product-information and technical changes, and repeated measurement as answers, competitors and demand change.
AI Transformation
AI Transformation is Senpai.ai's practice for AI workflow transformation: for businesses that have AI tools and want the way the work runs to change. It combines AI consulting with implementation. It starts with the workflow carrying the strongest business case, redesigns its roles, decisions and handoffs, builds and connects the AI agents, automation and systems the new process needs, puts it into daily use, and measures the result against an agreed baseline. The work then expands to the workflows that follow it.
Who we work with
Any business that wants to be recommended by AI.
We work with companies of any size, from small businesses to larger teams, in any country. Some want AI assistants and search engines to find and recommend them. Some want AI to change how their work gets done. Many want both.
The people we usually work with are founders, CEOs, CMOs and small business owners.
The team
Three builders.
The people who do the research, the strategy and the building are the people you talk to.
Serouj Mamoulian
Chief Builder
Six years in management consulting, then five in crypto community management, four of them as a contractor for Bybit, where he built the bots and analytics tools its community team used. An AI-native builder and marketer.
LinkedIn
Elie Fares
Chief Builder
A full-stack developer, with ten years in web development.
LinkedIn
Alex Mamoulian
Chief Builder
Five years in social media and community leadership. An AI-native builder.
LinkedIn
The company
Senpai.ai and SpawnLabs Technologies.
Senpai.ai is a SpawnLabs Technologies company. SpawnLabs Technologies, LLC is registered in Delaware, in the United States, and Senpai.ai works with companies internationally.
Find what's worth changing next.
Bring the market, workflow or business question. We'll start there.