Gathered from YouTube, Reddit and autocomplete data, then tested five times each across ChatGPT, Gemini and Perplexity. Shelf Share is the share of questions on which a brand was named in at least three of five runs, weighted by how early it appeared.
- 67.2% Shelf Share on the 12 low-budget questions, first of all brands
- 52.3% Shelf Share on the 10 premium and niche questions, first of all brands
- the leader's Shelf Share is 15.9% on the 54 price-unconstrained questions, with 150 names ranked
Each assistant
named a different brand most: Amouage on ChatGPT, Lattafa on Gemini, Ajmal on Perplexity
Positioning and decision context matter more than a single overall AI visibility score.